McFarlane returns to clamshell packaging

“Fans have spoken,” and as a result McFarlane Toys is returning to the clamshell packaging that they recently abandoned. According to McFarlane, fans requested the return to clamshells for safer shipment of their “collectible” (which I guess now means “worthless in a year”) figures. I usually keep the editorials out of my news posts, but I have to comment on this one. In a day where society has a greater focus than ever on the environment (and for good reason), McFarlane is taking a step backwards by going back to the clunky, wasteful clamshells. It’s a poor move in so many ways – from a waste standpoint, from a cost stand point and from a PR standpoint (a point that a struggling company certainly should have considered before making the decision). My opinion aside, feel free to check out the new packaging samples at the McFarlane site.

McFarlane Sportspicks New Clamshell Packaging